"The publishing process is exciting, but then the real work begins," independent authors are discovering daily. To their added disappointment, many are finding they have limitations when approaching the major chain outlets for stocking opportunities. Even then, many find themselves confronted with not enough time, funds, or experience to effectively market their book.

Hidden Treasure Books is the second, and most important part, of successful book publishing. It is "where creativity meets opportunity." Utilizing a combination of marketing devices, authors or small publishers are now able to confidently manage the publicity and promotion of their books in whatever proportion they desire. Hidden Treasure Books can completely handle total promotion, or the author may choose individual options.

All services and products are fee-based and the author/publisher pays us no royalty per book sale. Some options, such as acquired corporate bulk purchases will be transacted including a small referral percentage. Since we focus strongly on developing individualized, original marketing plans, many of the services we provide tend to be negotiated during the conceptual stage.

THE CENTERPIECE OF OUR MARKETING PROPOSALS...HIDDEN TREASURE BOOKS MARKETING titles are included in a quarterly, multi-media enhanced CD catalog. Selections feature a sample chapter, printable publicity sell sheet/poster and a Quick Notes reference table which tells the bookseller all there is to know about the book. Optional inclusions are author biography, audio introduction and bookshelf markers. (See example)

The program acts as a liaison between book and reader with an introduction by primarily smaller chain and independent booksellers who know their customers and order specific genre of books to meet those individual tastes. HTB representatives have been consulting with these retail buyers and assembling a proprietary, participatory list of those who have expressed interest in becoming official outlets.

The next and perhaps most critical component of the HIDDEN TREASURE BOOKS MARKETING connection is the ongoing relationship between bookseller and our representatives. We work directly to arrange booksignings, in-store display, media releases, special promotions and cooperative advertising aimed to bring new patrons to the store seeking the HTB selections. Additionally, HTB representatives contact and coordinate special promotions for the HT Books with non-bookstore retailers whose customers match the ideal reader profiles of titles in the program.

HTB publicists also seek corporate bulk purchases, typically for the purpose of individual branding to cross promote their own product line. MORE...